Sales Playbook

When you're looking for a sales playbook, you typically want either some exercises and templates you can apply to your business, or you want something special that outlines what YOU sell, who YOU sell to, and how YOU sell. 

Sales Result partners with companies like yours to intimately understand your products, your customers, and your market so that we can build a sales playbook that allows new hires to start selling effectively in their first few weeks. A sales playbook is a collection of sales tools; some are sales training materials, some are quick-reference guides, and others are for time or account management. To give you a flavor of some of the keywords in our sales playbook, look through the word cloud below. 

While there may be a lot of components, a great sales playbook does a lot more than onboard new hires, a great sales playbook helps current salespeople see the value of the product in a new way, ensure they are better able to articulate that value, and that they understand the persona of who they are articulating it to. Sales playbooks contribute to better win rates and faster onboarding; that's probably what you were looking for when you found this page. That's true, but the lesser known benefits of a playbook include:

• Ensure the entire team is articulating a unified, solid value proposition and response to common objections
• Sales people feel especially valued when given useful training that helps them grow, and hit their numbers
• Inspire confidence, passion, and dedication to the company. Happy people sell better. 

As you compare and contrast the different kinds of sales playbooks, I encourage you to think about the specific content you want your sales people focusing on - after all any training provided takes time away from customers and new revenue.

• Do you want them to hear a concept, or do you want them to memorize scripts and messaging relevant to them?
• Do you want them to study what "many" prospects do, or do you want them to think about THEIR prospects in a new way. Food for thought. 

• Will it take time, thought, and intention to create a tailored sales playbook? YES. You get out what you put in. 
• For that effort, will you achieve the results you're looking for? YES. We guarantee it. 

This is how we believe every sales consulting firm should approach client relationships, but sadly, many take some broad concepts and try to make something fit rather than fit something for you.

Learn more about Sales Result's Paint-the-Picture® Playbook.