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Reach Your Sales Goals
You won't acquire new business, maximize territories, and grow existing accounts without a sales plan. While you may find success, it will be sporadic and difficult to replicate. A more effective approach is an annual sales plan that aligns overall business goals with sales targets, and lays out a roadmap to reach them.
The best sales plans align sales with marketing and operations, and set a strong foundation that drives the sales force. They lay out sales goals for new and existing business, strategies and tactics to reach them, targets and quotas for the sales team, defined sales territories, sales activities, and sales support initiatives for the year, such as training.
A sales plan gives visibility into the year ahead, using planning and forecasting. While not every situation can be foreseen, you're much less likely to be taken by surprise with a plan in hand. And when something does come up, you'll be able to react quickly and make decisions with your end goal in mind.
Not every idea is a good idea, but it can seem that way if you don't have a plan. It can be hard to know what direction to go in, and the best use of your and your staff's time. This leads to decision paralysis, or poor decision-making, both of which are undesirable as a sales leader. A vision provides greater clarity into where to invest people and resources.
Focused planning and strategic thinking will uncover customer segments, market conditions, and the best product and service offerings to focus on. This will guide sales and marketing efforts, distribution, and other business decisions, which ultimately means more bottom line profit to your company.
Check out these materials on the topic of sales planning. For additional information, read stories from real SRi clients and visit our blog.
By taking a holistic view to your sales planning, you can avoid these five commonly-made sales planning mistakes. <READ ARTICLE>
A five-minute questionnaire will help you determine the health of your sales organization, important to consider when making a sales plan. <TAKE ASSESSMENT>
Sales Result can help. We've developed countless sales plans for clients spanning industries and we can do the same for you. With an unwavering focus on both your immediate-and-long-term goals, we'll craft a strategy that delivers results. This means it's easy to use, in alignment with your target market and organizational goals, and achievable yet aggressive.
