Reach Your Sales Goals, This Year & Beyond
You won't acquire new business, maximize territories, and grow existing accounts without a sales plan. While you may find success, it will be sporadic and difficult to replicate. A more effective approach is an annual sales plan that aligns overall business goals with sales targets, and lays out a roadmap to reach them.
The best sales plans align sales with marketing and operations, and set a strong foundation that drives the sales force. They lay out 2018 sales goals for new and existing business, strategies and tactics to reach them, targets and quotas for the sales team, defined sales territories, sales activities, and sales support initiatives for the year, such as training.
Focused planning and strategic thinking will uncover customer segments, market conditions, and the best product and service offerings to focus on. This will guide sales and marketing efforts, distribution, and other business decisions, which ultimately means more bottom line profit to your company.