Eric Morse - Founder & CEO

Eric’s professional passion in life is sales, and he considers it to be among the most important professions. Sales provides the opportunity to help others improve, grow and change, and he believes great salespeople truly are "change agents”. But reaching this rank is no easy feat – Eric learned as a young salesperson that to be among the greats, you must always add value, follow process, and use metrics, all of which are paramount to his success today, and to that of his clients.   

Eric founded SRi in 2003 to fulfill his passion for helping businesses succeed through scaling, growing, and defeating their competition, which he believes can be accomplished by building, fixing, optimizing and growing multi-channel sales teams with a tailored Your Culture, Your Clients, Your Way™ approach. He cares deeply about each SRi client, and is committed to never letting them down.  

He loves giving back to the community, and supports two great local organizations: The Rivkin Center for Ovarian Cancer and Youth Force, a Boys & Girls Club organization in King County. On the home front, Eric is a self-described “family guy” living in beautiful Sammamish, Washington. He enjoys spending time with his children and grandchildren, cooking, traveling and experiencing other cultures, and off-roading in his Jeep.

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