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by Eric Morse January 30, 2019

The Importance of Coaching & Mentoring In B2B Sales

Hi Does Your Sales Leadership Team Provide consistent Coaching & Mentoring For Your Sales Team?

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by Eric Morse October 30, 2018

CEO: Assets Your Sales Leaders Should Exhibit

I have been truly humbled in my career, by working with and for amazing sales leaders. Even today in my sales consulting firm, Sales Result inc., I am constantly amazed at how these amazing individuals, men and women,  exhibit these behaviors and assets. I have not included in this blog assets like honesty, values, proven skills, trust, leadership and communication. I will leave these for another time. 

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by Eric Morse October 3, 2018

Sales Enablement: Certification, the Missing Element in Sales Training

As we all know and probably experienced in our career, there is a lot of sales training programs out there in the market place. We typically sit in a room for hours or sometimes days listening to an instructor tell you how to close more deals or improve a certain skillset. . 

One of my early experiences was with a company called Lanier. At the time we were selling a new concept for the B2B marketplace. The training was rigorous, why. They demanded that each of us trainees, could do an effective cold call, effective 1st meeting, effective discovery meeting, demo, solution presentation and close. It was "intense" to say the least. But it worked and I was very successful because of that rigor of sales certification that I implemented into my daily work life. 

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by Maria Trizna September 25, 2018

The Ultimate Guide to a Winning Sales Enablement Strategy

If you google “sales enablement” likely you’ll be bombarded with various CRM and sales process vendors, metric platforms, and consumption and training software. And all those things are great things if the strategy, content, and tools being used in via these platforms is right. In this blog, we outline key components you should consider prior to picking the right software and digital platforms for your company.

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by Liz Stone July 2, 2018

How to Train B2C Reps in B2B Sales

Business-to-business selling is a whole different beast than selling direct to consumers. Different needs, personas, sales processes, and statements of value only scrape the surface of the variances between the two.

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by Liz Stone March 28, 2018

How to Craft a Sales Culture That Fits Different People

Over the past 15 years, we’ve worked with every kind of salesperson. The four types that we see over and over again are: 

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by Stephen Abrahms February 14, 2018

How to Ensure Your Sales Reps Don't Flirt with the Competition

I receive a lot of love letters from recruiters asking for first dates to chat about “exciting sales opportunities”. The position is not a career progression opportunity, but a similar business development role at a different company. Clearly, these recruiters don’t expect me to be faithful employee.  

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by Liz Stone October 31, 2017

Is Your Sales Team Spooking Potential Customers?

We're all familiar with the dreaded phone call from a unwelcome sales person. The phone rings from a number you haven't seen before. You consider letting it go to voicemail, but curiosity wins. You answer - and immediately regret it.

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by Liz Stone August 25, 2017

Increase Win Rates with Competitor Battlecards

“Keep your friends close, keep your enemies closer” applies to your competition; to beat them, you need to know how they intrinsically function, their strengths and weaknesses, and how to position against them. You can do this first by researching and gathering pertinent information on your current and up-and-coming competition, then using it in your differentiation, messaging, and strategy.

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by Liz Stone August 17, 2017

Make More Effective Sales Collateral This Summer

The most effective prospect-facing collateral is the result of collaborative sales and marketing teams. While the marketing team is responsible for the development and design of sales collateral, it is marginally effective if it doesn’t incorporate the needs and goals of the sales team. 

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