You've probably heard Winston Churchill's timeless advice "He who fails to plan is planning to fail." - Same principle applies to cold calling. I'm not talking about just reading through your generic cold call script and having a prospect list in front of you, I'm talking about preparing. your mindset, your plan, your knowledge, and your research.
If you expect your prospect to give you five minutes of their time out of the blue, don't you owe it to them to know something about them? The five hacks in this post are: