READY FOR RESULTS?  LET'S TALK
LET’S TALK RESULTS
Call us at 1-877-427-2490

by Eric Morse September 9, 2020

The 5 C’s of COVID-19 for Sales Leaders

COVID-19 has had drastic effects on many companies unequipped for a radical shift in how customers do business.  The good news is, there is still money to be made, and those able to pivot in new directions can still achieve sales success. Sales leaders are advised to follow the five C’s of COVID-19 in order to effectively lead their teams, retain and gain customers, and reach their goals in unprecedented times. 

Read Article

by Ron Strandin January 22, 2020

Marketing Coverage Strategy and Models

Finding new clients is essential to growing your business, so finding them must be a high priority.  Market coverage models outline the strategy for how sales people can sell to as many good prospects as possible. Most sales people do a poor job of maximizing their territories, so don’t leave it all up to them. Well done market coverage strategies and models help find, target, convert and report on the best, most profitable prospects. 

Read Article

by Ron Strandin January 17, 2020

If You Get One Thing Right, Make It Your Value Proposition

When you build a new product or service you’ll have to decide what value you’re going to bring to your customer, what problem you’ll solve, and what that should be worth. As you bring that product to market, you will create value propositions that define your position across product planning, marketing messaging, and sales messaging. This simple framework helps to keep the product and messaging aligned, clear, and on track.

Read Article

by Gerard Sternesky June 5, 2019

Three Kinds of Lies

A sales leader shared his frustrations during a recent meeting.  “Our metrics are all on track,” he said.  “We made a huge push last year and we’ve finally gotten the reps to enter data into the CRM consistently.  We created a bunch of dashboards, and these all show the reps are consistently meeting their targets for phone calls placed, emails sent, and meetings conducted.  Our sales funnels look stronger than ever, and yet, a full year later, we’re not seeing any noticeable sales increase over prior periods.”    

Read Article

by Gerard Sternesky April 23, 2019

Want Forecast Accuracy? Get to Know Your Sales Forecasting Process (pt. 4)

In this fourth and final installment in our series on forecast accuracy, we’ll examine the forecast process itself to identify ways in which that process can foster - or hinder - forecast accuracy.   

Read Article

by Gerard Sternesky April 16, 2019

Want Forecast Accuracy? Get to Know Your Sales Information System (pt. 3)

In part 1 and part 2 of this series, we discussed the importance of getting to know your client base from a variety of perspectives and using that knowledge to design a sales process that is aligned to their buying process.  In this part, we’ll discuss how to set-up your sales information system in a way that promotes forecast accuracy.

Read Article

by Gerard Sternesky April 9, 2019

Want Forecast Accuracy? Get to Know Your Sales Process (pt. 2)

In part one of this series, we discussed the importance of getting to know your client base.  Factors such as the criticality of your product to their success, the buyer’s attitude toward sales and salespeople, the financial and personal risks they face both from buying and NOT buying your product and the way in which they want to buy all provide data points that should inform the sales process you deploy.   In this part, we’ll discuss how to avoid the pitfalls we see in many sales processes and help you design a sales process that appropriately leverages what you know about your client base.

Read Article

by Gerard Sternesky April 3, 2019

Want Forecast Accuracy? Get to Know Your Client Base (pt.1)

As we enter the second quarter of 2019, many companies on calendar fiscal years are asking their sales departments for revenue forecasts that reach out to the end of the year. In this four-part series, we’ll provide suggestions on how to improve the accuracy of revenue forecasts and the issues that can influence it.

Read Article

by Eric Morse October 19, 2018

Is Your Sales Team Ready for Disruption?

Let's spend a minute on disruption. Disruption as a word/phrase means: "A disruption is a major disturbance, something that changes your plans or interrupts some event or process."

Read Article

by Eric Morse October 3, 2018

The Missing Element in Sales Training: Certification

As we all know and have probably experienced in our career, there are a lot of sales training programs out there in the marketplace. We typically sit in a room for hours or sometimes days listening to an instructor tell you how to close more deals or improve a certain skillset. . 

Read Article

work-1.jpg

eBook:
The B2B Executive's Guide to a Winning Sales Org

Subscribe to our monthly eNewsletter for expert articles and sales tips.

Stay connected with SRi

cta-bg.jpg

Complimentary
30-minute consultation

Recent Blogs from SRi