A sales leader shared his frustrations during a recent meeting. “Our metrics are all on track,” he said. “We made a huge push last year and we’ve finally gotten the reps to enter data into the CRM consistently. We created a bunch of dashboards, and these all show the reps are consistently meeting their targets for phone calls placed, emails sent, and meetings conducted. Our sales funnels look stronger than ever, and yet, a full year later, we’re not seeing any noticeable sales increase over prior periods.”
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