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by Eric Morse December 19, 2012

Sales Coverage Strategy for Sales Success and Effectiveness

There’s an equation we use for successful selling. It is focus + segmentation = higher win ratio at a lower cost. Focus and segmentation can be outlined in a sales coverage model, which we believe is one of the most important tools for any successful sales organizationAt first glance, the sales coverage model may seem basic but used properly it can become the basis for your sales success. 

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