In order to sell a product, you need to understand the people that it is aimed at. Knowing who they are and what makes them tick can help you to target your sales pitch at them.
You should know what types of people are likely to buy your product or solution, what motivation they might have for buying it and why your product is important to them.
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Sales enablement is all about helping salespeople succeed. This involves the process, practices, technologies and tools that improve the productivity and performance of the sales organization and sales team.
In the world of sales and marketing, “campaign” is a commonly-and-broadly-used buzzword. This blog will explore how a campaign should be defined as in the sales sense, and 4 elements of a strong sales campaign.
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COVID-19 has had drastic effects on many companies unequipped for a radical shift in how customers do business. The good news is, there is still money to be made, and those able to pivot in new directions can still achieve sales success. Sales leaders are advised to follow the five C’s of COVID-19 in order to effectively lead their teams, retain and gain customers, and reach their goals in unprecedented times.
We previously discussed funnel reviews and how this is an essential tool not only for the success of a salesperson, but for meaningful insight for sales leadership. Here we take a step back and get down to the basics of what a funnel review provides and it's value within the entirety of the salesforce, including Sales Operations..
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