Paint-the-Picture® How You Sell relates to your sales process, and the critical elements every sales organization should be looking at as they evaluate their sales process. In this blog, we do not cover mapping your sales process to your prospect's buying process, but you can find that here.
Do your sales reps know what you sell? Like, REALLY know what you sell?
Even more importantly, do your prospects understand what you sell within 30 seconds of the rep beginning to explain it?
These may seem like incredibly basic questions, but more often than you would believe, salespeople are not able to effectively explain such a basic component of their role of a seller.
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In order to sell a product, you need to understand the people that it is aimed at. Knowing who they are and what makes them tick can help you to target your sales pitch at them.
You should know what types of people are likely to buy your product or solution, what motivation they might have for buying it and why your product is important to them.
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Sales enablement is all about helping salespeople succeed. This involves the process, practices, technologies and tools that improve the productivity and performance of the sales organization and sales team.
In the world of sales and marketing, “campaign” is a commonly-and-broadly-used buzzword. This blog will explore how a campaign should be defined as in the sales sense, and 4 elements of a strong sales campaign.
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