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    by Ron Strandin February 19, 2020

    3 Ways to Increase Sales Velocity

    Velocity, Speed.  Take any object and make it go faster and it will have more force.  Take any Sales Team and make it go faster and you will sell more.

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    by Ron Strandin February 5, 2020

    Taming the Sales Forecasting Challenge – Funnel Reviews for Executives

    Being in sales requires being an optimist.  Regular rejection and the pressure of hitting your numbers means you have to believe in what you are doing.  Keeping your salespeople optimistic is a must and relying on their predictions of sales revenue requires some filtering.

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    by Ron Strandin January 22, 2020

    Marketing Coverage Strategy and Models

    Finding new clients is essential to growing your business, so finding them must be a high priority.  Market coverage models outline the strategy for how sales people can sell to as many good prospects as possible. Most sales people do a poor job of maximizing their territories, so don’t leave it all up to them. Well done market coverage strategies and models help find, target, convert and report on the best, most profitable prospects. 

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    by Mark Beckstrom January 21, 2020

    Why Everyone Has a Stake in Lead Generation

    Wouldn’t it be nice if you were fed a continuous diet of qualified leads?  How much more productive you could be if all you had to do was close deals all day.  Imagine the volume!  Imagine the bonus! Imagine is right.

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    by Ron Strandin January 17, 2020

    If You Get One Thing Right, Make It Your Value Proposition

    When you build a new product or service you’ll have to decide what value you’re going to bring to your customer, what problem you’ll solve, and what that should be worth. As you bring that product to market, you will create value propositions that define your position across product planning, marketing messaging, and sales messaging. This simple framework helps to keep the product and messaging aligned, clear, and on track.

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