Sales Result | Sales Blog

Selling to the Enterprise is very different than selling to small and medium businesses (SMB). Typically, an enterprise business has at least a thousand employees, well defined policies and procedures, and does over a billion dollars a year in revenue. Conversely, small and medium businesses have less than a thousand employees, with revenues short to well short of a billion dollars a year. These two types of accounts have different mindsets, and sales reps need to understand the differences to approach them for better results. 

Now that things are hopefully starting to feel like they are returning to normal, sales organizations are finding themselves in a position where they need to make a strategic pivot to better reach their customers. Some businesses will pick up, others will slow down, and others still will see changes in volatility. Which of the following are you expecting over the next 12 months?

• Business should finally start picking back up
• Business has been hot, and may cool off
• Business has been sporadic, it should get more predictable
• Every Business

COVID-19 has had drastic effects on many companies unequipped for a radical shift in how customers do business.  The good news is, there is still money to be made, and those able to pivot in new directions can still achieve sales success. Sales leaders are advised to follow the five C’s of COVID-19 in order to effectively lead their teams, retain and gain customers, and reach their goals in unprecedented times. 

We previously discussed funnel reviews and how this is an essential tool not only for the success of a salesperson, but for meaningful insight for sales leadership.  Here we take a step back and get down to the basics of what a funnel review provides and it's value within the entirety of the salesforce, including Sales Operations..