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By Liz Stone April 5, 2016

The “3P” Approach: Playbook, Process & People

At SRi, we believe a successful sales team hinges on the three “P” formula: playbook, process, people. A playbook provides best-practice messaging and strategies, a process gives guidance to efficiently turn more cold leads into closed sales, and [the right] people use the playbook and process properly, giving way to increased revenue while taking a more effective  approach.


 We’re excited to share our “3P” concept at the American Association of Inside Sales Professionals (AA-ISP) Leadership Summit 2016 (#LS16 )in Chicago, IL from April 20-21, 2016, where SRi is a silver sponsor. 600+ sales leaders and professionals will gather for the two-day intensive summit to network, share new ideas and experiences, and attend training sessions where they will learn about the latest tips, technologies and best practices in Inside Sales world.

In our  extensive experience working with both Inside and Direct sales teams, we’ve seen firsthand the transformative and lasting impact that good playbooks, processes, and people can have on an entire sales organization. We’re looking forward to sharing our expertise at #LS16, and hope you’ll join us in the Windy City for this exciting event. If you’re there, stop by our table to meet members of the SRi team and enter a drawing for an onsite "mini-discovery" (a condensed version of our Executive Sales Discovery), conducted by an SRi sales expert on our dime.

Topics: Sales Process, Sales Playbook, Sales Coaching


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