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Sales Result | Sales Blog

    by Ron Strandin January 29, 2020

    Sales as an Art...Sales as a Process

    As CEO, revenue is always on your mind.  As your company grew you have seen some great salespeople.  They were critically important in the early days and now it’s tough to find more like them.  Stop looking!  Building a consistent, highly performing sales organization is more about processes and management than it is finding the next superstar salesperson.

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    by Ron Strandin January 22, 2020

    Marketing Coverage Strategy and Models

    Finding new clients is essential to growing your business, so finding them must be a high priority.  Market coverage models outline the strategy for how sales people can sell to as many good prospects as possible. Most sales people do a poor job of maximizing their territories, so don’t leave it all up to them. Well done market coverage strategies and models help find, target, convert and report on the best, most profitable prospects. 

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    by Mark Beckstrom January 21, 2020

    Why Everyone Has a Stake in Lead Generation

    Wouldn’t it be nice if you were fed a continuous diet of qualified leads?  How much more productive you could be if all you had to do was close deals all day.  Imagine the volume!  Imagine the bonus! Imagine is right.

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    by Ron Strandin January 17, 2020

    If You Get One Thing Right, Make It Your Value Proposition

    When you build a new product or service you’ll have to decide what value you’re going to bring to your customer, what problem you’ll solve, and what that should be worth. As you bring that product to market, you will create value propositions that define your position across product planning, marketing messaging, and sales messaging. This simple framework helps to keep the product and messaging aligned, clear, and on track.

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    by Gerard Sternesky June 5, 2019

    Three Kinds of Lies

    A sales leader shared his frustrations during a recent meeting.  “Our metrics are all on track,” he said.  “We made a huge push last year and we’ve finally gotten the reps to enter data into the CRM consistently.  We created a bunch of dashboards, and these all show the reps are consistently meeting their targets for phone calls placed, emails sent, and meetings conducted.  Our sales funnels look stronger than ever, and yet, a full year later, we’re not seeing any noticeable sales increase over prior periods.”    

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