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By Eric Morse April 21, 2013

Stop Losing to Your Competitors with a Winning Sales Process

The key to any successful company sales organization is an effective and what we call a Winning Sales Process.

304737_538418062849316_286893059_nThis refers to a set of customer-focused steps that your sales team can follow and execute on from Cold Leads to a Closed Sales®. It is essential to have a defined, mapped out, sequential system in place for selling your product successfully in order to avoid missing out on potential sales.

Each key activity or what we call sales milestone should have clarity associated with goals, objectives, responsibilities, roles, sales tools and exit criteria. If your sales process overview is muddled or confused then the profitability of your company will be likely to suffer as a result. But more important you are probably losing more sales to your competitor and do not even know it.

CRM Integration

For all companies, importance needs to be placed upon keeping customers happy as well as closing sales. This means that customer relationship management (CRM) should be fully integrated with the sales process and provide a 360 view of the customer.


It is also essential for the sales process to be tailored to your customers. The more customized it is to their buying processes, the better it will be. When it comes to a winning sales process, it is not a case of ‘one size fits all’. Best in class sales process consulting firms can help you to find a system that works for you. Your sales process is a reflection of how well-oiled a machine your business is.

An effective, well thought out sales process can increase the profit of a company and ensure that everything runs smoothly. It is the backbone of any sales team and an indispensable asset.

The Key to Success

Sales process consultants recommend a sales process that covers key activity metrics, methods for handling face-to-face meetings, close plans and many other aspects. In fact we teach how to plant competitive landmines at certain key stages. Understanding the competition and ensuring that factor is considered in defining the sales process is key.

It is also a good idea to use a sales playbook to help manage, train, on-board and communicate your sales process. Having a clear plan of action is the key to success in any endeavor. Therefore the ins and outs of your sales process overview can determine whether you languish at the bottom of the pile or rise to the top and be the best in your field.

Are you interested in learning how to put an effective sales process in place? Why not contact us for a free half-hour phone sales consultation?

Topics: Sales Process, CRM


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