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By: Liz Stone

by Liz Stone July 12, 2018

The Biggest Problem with Your B2B Sales Process [+ Free Template]

We can’t count the number of times new clients have told us they have a sales process in place, only to find that each rep has their own understanding of what that actually is (and believes their way is the RIGHT way!).

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by Liz Stone July 2, 2018

How to Train B2C Reps in B2B Sales

Business-to-business selling is a whole different beast than selling direct to consumers. Different needs, personas, sales processes, and statements of value only scrape the surface of the variances between the two.

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by Liz Stone June 8, 2018

5 Ways to Achieve Sales and Marketing Alignment

Want fast growth, higher win rates, and improved customer retention? The answer lies in tightly-aligned sales and marketing processes. Research shows it’s more important than ever that these two departments meld together – by aligning the two, organizations see an average of 32% annual revenue growth (Forrester), 38% higher win rates, and 36% greater customer retention (both stats from MarketingProfs).

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by Liz Stone April 6, 2018

3 Questions to Increase Your Sales Win Rates

As a VP of Sales or a Sales Director, you're responsible for ensuring high-potential sales opportunities become closed deals for your company. If your opportunity-to-close ratio isn’t where you want it to be, or you often find opportunities getting stuck after spending considerable time and effort on them, three short questions can go a long way to increasing your sales team's win rates.   

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by Liz Stone March 28, 2018

How to Craft a Sales Culture That Fits Different People

Over the past 15 years, we’ve worked with every kind of salesperson. The four types that we see over and over again are: 

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by Liz Stone January 26, 2018

Is CRM Dead? 2018 Trends Suggest Otherwise.

Some industry experts claim that “CRM is dead”, with 70% of senior sales executives believing their current CRM system needs to be overhauled. At SRi, we believe CRM is here to stay, but only if its used differently than in the past. 

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by Liz Stone December 18, 2017

When It Comes to Sales Process, a Standardized Approach Won't Work

Some sales consultants will tout that a proven methodology, if followed, will yield results. They’ll proceed to unveil a complicated-looking template, put your logo on it, and promise if you follow it exactly you’ll be wildly successful.

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by Liz Stone November 21, 2017

Thanksgiving Dinner is the Key to Your 2018 Sales Plan

Thanksgiving shares several parallels to sales planning. Behind the scenes, many moving parts lead up to the big moment when family and friends sit down to enjoy the meal of the year. The key elements that streamline an enjoyable Thanksgiving dinner also provide valuable lessons that you can apply to your 2018 sales planning.

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by Liz Stone October 31, 2017

Is Your Sales Team Spooking Potential Customers?

We're all familiar with the dreaded phone call from a unwelcome sales person. The phone rings from a number you haven't seen before. You consider letting it go to voicemail, but curiosity wins. You answer - and immediately regret it.

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by Liz Stone September 13, 2017

Sales Leadership Takeaways from Vince Lombardi’s Famous Speech

“Winning is not a sometimes thing; it’s an all the time thing” is one of legendary coach Vince Lombardi’s most famous lines. It comes from his motivational speech “What It Takes to Be #1”, in which he provides a glimpse into his coaching philosophy which can be applied to any kind of organization, including that of sales.

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