Founded on Sales Success
Eric’s professional passion in life is sales, and he considers it to be one of the most important professions. Sales provides the opportunity to create value, opportunity, growth, and change for clients, and Eric considers great salespeople to really be "change agents”.
Eric founded SRi in 2003 to fulfil his passion by helping clients succeed through scaling, growing, and defeating their competition, which he believes can be accomplished by building, fixing, optimizing and growing multi-channel sales teams with a Your Culture, Your Clients, Your Way approach.
He strongly cares about giving back, and supports two great local organizations: The Rivkin Center for Ovarian Cancer and Youth Force, a Boys & Girls Club organization in King County. On the home front, Eric is a self-described “family guy” living in beautiful Sammamish, Washington. He enjoys spending time with his children and grandchildren, cooking, traveling and experiencing other cultures, and off-roading in his Jeep.
Chris has nearly a decade of professional experience in direct sales and sales strategy and operations. After starting a sales career when founding a company, Chris moved into an Account Management role in enterprise software sales. Following this, Chris found SRi and his passion for solving problems and getting results which aligned perfectly with SRi.
A Gonzaga Business School graduate, Chris adheres to a moral compass in the way he conducts both business and his daily life. Determined, motivated, and obsessed with helping others succeed, Chris is a natural candidate for ethical leadership. Growing up playing and coaching soccer, Strandin is a born competitor with a drive to win both individually and as a team.
Born and raised in the Seattle area, Chris enjoys crabbing, biking, and any excuse to get outside and enjoy the great northwest. Go Hawks!
Liz is a marketing and communications professional experienced in aligning sales and marketing groups, and supporting sales teams and leadership with purposeful marketing campaigns and initiatives.
Prior to rejoining SRi in 2015, Liz managed the marketing department at an international manufacturing company, and before that, worked at SRi in a Client Services role. A red pen ninja with an affinity for writing and editing, Liz is passionate about providing the highest quality of deliverables to SRi clients.
A Seattle native and Seattle University graduate, Liz loves her hometown. In her free time she enjoys spending time with family and friends, anything food-related from new restaurants to recipes, planning her next international getaway, and volunteering at Minds Matter, a local nonprofit organization.