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Eric Morse - Founder & CEO

Eric’s professional passion in life is sales, and he considers it to be among the most important professions. Sales provides the opportunity to help others improve, grow and change, and he believes great salespeople truly are "change agents”. But reaching this rank is no easy feat – Eric learned as a young salesperson that to be among the greats, you must always add value, follow process, and use metrics, all of which are paramount to his success today, and to that of his clients.   

Eric founded SRi in 2003 to fulfill his passion for helping businesses succeed through scaling, growing, and defeating their competition, which he believes can be accomplished by building, fixing, optimizing and growing multi-channel sales teams with a tailored Your Culture, Your Clients, Your Way™ approach. He cares deeply about each SRi client, and is committed to never letting them down.  

He loves giving back to the community, and supports two great local organizations: The Rivkin Center for Ovarian Cancer and Youth Force, a Boys & Girls Club organization in King County. On the home front, Eric is a self-described “family guy” living in beautiful Sammamish, Washington. He enjoys spending time with his children and grandchildren, cooking, traveling and experiencing other cultures, and off-roading in his Jeep.

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Meet Our Team of Sales Experts and Client Specialists

Chris Strandin

Chris Strandin - VP of Sales & Client Success

Chris has nearly a decade of professional experience in direct sales, sales strategy and operations. After starting a sales career when founding a company, Chris moved into sales operations in the healthcare space, then took an account management role in enterprise software sales. Following this, Chris found SRi and his passion for solving problems and getting results aligned perfectly with the company's mission.

A Gonzaga Business School graduate, Chris adheres to a moral compass in the way he conducts both business and his daily life. Determined, motivated, and obsessed with helping others succeed, Chris is a natural candidate for ethical leadership. Growing up playing and coaching soccer in Seattle, Chris is a born competitor with a drive to win both individually and as a team.

Born and raised in the Seattle area, Chris enjoys crabbing, biking, and any excuse to get outside and enjoy the great Pacific Northwest. 

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Liz Stone - VP of Marketing & Client Services

Liz is an energetic marketing and communications professional with a passion for helping companies reach their goals by aligning sales and marketing strategy with corporate vision. She turns this passion into purpose by managing SRi's marketing program and overseeing the Client Services group, which produces all outgoing deliverables to clients. 

Prior to rejoining SRi in 2015, Liz managed the marketing department at an international manufacturing company, and before that, worked at SRi in a Client Services role. A red pen ninja with an affinity for writing and editing and an eye for structure and good design, Liz is resolute on providing SRi and its clients with the means to achieve their aspirations.

A Seattle native and graduate from Seattle University's Strategic Communications program, Liz spends her time outside of the office enjoying all the city has to offer, planning her next international getaway, and volunteering at Minds Matter of Seattle, a local nonprofit organization.

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Liz Stone

Maria Trizna - Client Services Manager

Maria is a skilled marketer who loves turning difficult and complex concepts into clear, creative, and actionable outcomes. Prior to joining SRi, Maria worked in the fast and innovative world of wearable technology and cloud infrastructure where she helped businesses successfully navigate digital transformation.

Her previous experience gave insight into the sales challenges that many companies face, and Maria became increasingly interested in applying her passion for problem-solving to helping companies improve their sales. As a Client Services Manager, Maria delivers results through creating impactful deliverables for SRi clients.

A University of Washington graduate from the Foster School of Business, Maria is passionate about solving new problems, consumer behavior, and new technology and innovation. In her free time, she enjoys reading psychology and marketing books at local coffee shops, casting a fishing pole in Lake Union, and trying exotic food and new recipes.

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Stephen Abrahms - Business Development Manager

Stephen leads SRi's business development efforts by building and executing multi-faceted sales campaigns, and identifying potential customers who would benefit from tailored sales consulting solutions. 

Stephen started in sales at Tesla Motors as a product specialist, where his success ignited a passion for sales. He carried his negotiation skills to Boeing's Procurement Contracts division where he worked with Boeing's largest supplier to cut costs and support production. Stephen joined SRi in 2017 to continue his career in sales.

Originally from San Diego, Stephen loves the PNW culture and food scene. He is a recent Seattle University graduate, where he led the Toastmasters chapter and Culinary Society. In his free time, Stephen can be found hiking a local trail, at a bar in Capitol Hill, or cooking a delicious meal in his apartment. 

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