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by Maria Trizna May 24, 2018

Value Selling: The Difference Between Features, Benefits, and Value

When looking to grow revenue, a common strategy is to increase your deal size and sell upstream. Unfortunately, without a major shift in selling methodology sales leaders find the initiative unsuccessful. Traditionally, if the average deal size is relatively small, sales reps generally are able to successfully sell the product based on features and benefits; however, when the average deal size significantly increases, prospective clients expect to hear more than that—they want to hear and receive value.

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by Stephen Abrahms May 4, 2018

Increase Your Outbound Sales Success Using These Simple Steps

When hiring or recruiting talented sales people, hiring managers generally tend to look for someone who’s outgoing, confident, and fearless. These people are great on the phone and in meeting. They ask educated questions and get the close—if they enter a meeting with a prospect, they leave one step closer to closing a client.

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by Maria Trizna April 20, 2018

Are your SMEs and technical sales people making these mistakes?

Technical business leaders and subject matter experts (SMEs) struggle to tell their company and product story. That’s because they have the “Curse of Knowledge”, a common phenomenon that happens when people who’ve been exposed to their product for a long time can’t imagine what it’s like to not know or understand their technology product. This leads to conversations that miss the mark or bore important decision-makers. The good news is that if your SMEs are experiencing "Curse of Knowledge" symptoms discussed below, you can give your fix it by providing the proper training and tools to help them have more relevant conversations. 

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by Stephen Abrahms April 12, 2018

3 Things Sales Leaders Get Wrong When Coaching Sales Reps

Cliff is not your top sales performer. A “C” player at best, Cliff rarely makes his quota. And he never tries to improve. Cliff seems perfectly happy with the status quo, which bothers you as a sales leader whose younger years were spent as a hungry sales rep, always innovating your approach and working hard to exceed your own number. To top it all off, if Cliff could just up his numbers by 10%, it would help your branch move to second place in your company.

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by Liz Stone April 6, 2018

3 Questions That Will Increase Your Sales Win Rates

As a VP of Sales or a Sales Director, you're responsible for ensuring high-potential sales opportunities become closed deals for your company. If your opportunity-to-close ratio isn’t where you want it to be, or you often find opportunities getting stuck after spending considerable time and effort on them, three short questions can go a long way to increasing your sales team's win rates.   

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by Liz Stone March 28, 2018

How to Craft a Sales Culture That Fits Different People

Over the past 15 years, we’ve worked with every kind of salesperson. The four types that we see over and over again are: 

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by Maria Trizna March 21, 2018

The Secret Tool Every Sales Leader Needs to Transform Sales Teams

In a Strategic Management classroom, a sea of groans was heard as 50 students voiced their displeasure. Several analysis frameworks were up on the screen. All had to be completed before we could develop a recommendation that would determine a freight company’s fate. 

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by Stephen Abrahms March 8, 2018

How Does Sales Onboarding Time Actually Impact Your ROI?

You hired Rachel two months ago. She still hasn’t closed a deal, but that’s to be expected. It’s a new product, a different sales process, and an unfamiliar client base. As a sales leader, you know Rachel will bring in at least a little business next month and should be on track to meet her goals by the end of the year. A ramp up period is to be expected, and you feel it’s best to let her learn and find her groove. Your patience will cost the company tens of thousands in potential revenue.

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by Maria Trizna March 2, 2018

How to Differentiate Your Product and Increase Margins with Value Selling

Many CEOs come to us looking for answers. When sales are stagnant or taking a dive—especially with older companies that have been around for a while—it usually can be traced to two root reasons. 

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by Stephen Abrahms February 14, 2018

How to Ensure Your Sales Reps Don't Flirt with the Competition

I receive a lot of love letters from recruiters asking for first dates to chat about “exciting sales opportunities”. The position is not a career progression opportunity, but a similar business development role at a different company. Clearly, these recruiters don’t expect me to be faithful employee.  

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