Sales Effectiveness

With the help of SRi’s team of sales professionals, your sales team needs will be addressed to maximize your sales talent and effectiveness by fixing, building and optimizing your sales teams or key individuals, sales messaging, sales training and process. Examples of some of our sales effectiveness solutions are:

Paint-the-Picture™

SRi drives sales team effectiveness and sales pipeline growth by training the sales team on being able to effectively “Paint the Picture” of your solution/service to your prospects.  In essence, this gives you the ability to grab the attention and mind share of a prospect in 30 seconds or less to quickly convey the value of your solution to prompt your prospect to act. SRi will create your Paint the Picture™ scenarios and build vertical/horizontal templates. Your sales team will become proficient in securing appointments with “check signing” decision makers while learning to act as business partners to solve business problems for the prospect.

Paint-the-Picture™ scenarios involve:

• Identifying pain points your solution/service can solve
• Creating or refining your Unique Selling Propositions
• Positioning your value proposition vs. features and functionality
• Identifying relevant references with measurable benefits
• Utilizing the appropriate approach strategy for the prospect (phone, email, letter, FEDEX®, walk-in or fax)
• Asking the prospect for something (i.e., a meeting)

Building a Winning Sales Team
This solution focuses on modeling and constructing a winning sales team to help you achieve your target sales goals. This is accomplished by matching proven best practices to your company’s business model. SRi will also match your client or prospect needs to the needs of your sales team to accomplish the sales goals and win. This solution is flexibly designed to work with your individual sales team enabling dynamic changes that won't affect your uniquenesses. With this solution, SRi will work side-by-side with your senior executives, sales executives and HR team to perform the following:

• Assess current effectiveness, gap analysis and performance of your recruiting, hiring, profiling, sales training and coaching. 
  
• Develop best of class rules and processes to enable you to build and retain a Winning sales team and top performers.
• Design territories, compensation plans, and targeted vertical/horizontal markets to enable a rapid success.
  
• Work side by side with your team to implement and quickly Build a Winning a sales team in your organization.
  
• Reduce turnover and loss of key performers. 

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The Winning Sales Foundation™ is a customized, scalable sales process designed so your sales team will win. The primary goal of this process is to produce a comprehensive sales process to be integrated into the sales team—current and future—and your CRM tool to eliminate process confusion and foster adherence, common language, compliance and ease of use. The entire sales team can employ the Winning Sales Foundation™ as a tool with multiple functions including a management tool, an organizational tool, and an accountability tool.

The Winning Sales Foundation™ is completed through a series of steps:

Summary of Goals:

Assign common goals and activity metrics for sales executives Design a common sales process language Assess gaps in current sales process Build upon current process to improve sales functions to increase efficiency and productivity Improve time management skills of sales team Provide a positive experience for clients through a streamlined, thorough process Boost consistency between sales executives Enable the sales team to quickly react to competitive threats, customer needs, or market opportunities

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